360-degree photography is already a well-known method of photography. You have also known about 360-degree photography. It is now the most popular for growing e-commerce business. 360 photography makes the product view all around which attracts customers. It can show the products closely and is a great way to attract customers and increase sales.
How to start 360-degree photography?
This decent quality 360-degree image of your products will surprise you with what probably have in your pocket while reading this – your smartphone! You can start with cardboard that you can make your own. Pick your homemade white cardboard background in a place with good natural light. Be sure the desk lamp without too much yellow light works well. Then suing a tripod or find a simple stand to keep your phone upright and stable. Clean glass with your phone’s camera peeking out from the edge works flawlessly.
Take a picture of your product, rotate it a few degrees, and keep it centered in the same place as possible. Repeat this process until you cover 360 degrees and you are done! You may also be using the rotating 360-degree electric device.
You can take photos manually and upload them directly to see how the camera rotates. Or you can use the 360 functions found in many smartphone camera apps to check the rotation and make sure everything is ok. Better yet, check out the 360-degree viewer in your platform’s app store for better visualization and often simple editing features to add the finishing touch to your entire series of images.
The smartphone method is quick, easy, and with a few tweaks, makes the pictures beautiful. If you want to raise your DIY level, you can add your professional photography talent and techniques.
Most standalone digital cameras are upgraded via your phone. Choose an SLR camera or similar camera with the best quality that is able to produce higher resolution images than your phone’s camera sensor.
Mount the camera to a tripod to keep it still. For example, this is a slight improvement over the cup method.
Get some basic professional photography lights to get started if you don’t already have one. Go with the steady light of entry-level. Or, if you have experience, combine steady light and a strobe to suit your camera’s shutter. Higher quality results, but not essential for a professional vibe.
When picking up a lamp, get a simple entry-level 360-degree turntable that’s the right size for the type of product you’re selling.
As for backgrounds, if your cardboard settings aren’t good enough with the phone method, you can pick up some nice and elegant background papers made especially for the purpose. Choose a color that complements your product or stick with plain white.
When everything is set, use the markings on the 360-degree turntable to rotate your product at an even distance between each photo. Rotate only a few degrees at a time to get as much raw image as the footage for your 360 composites.
Upload it to your shop page and you’re done!
Is it worth the effort?
Both methods offer relatively fast turnaround times, no more than the time it takes to take several photos of the product from different angles. When you have organized your photo space for the first time, the next photos will be there immediately.
Many store sites, including e-commerce giants, have not yet fully integrated 360 photography. In a space where something as simple as getting a few extra seconds of user interaction per page reigns supreme, 360-degree interactive products offer an instant competitive advantage over some traditional photos.
By adding 360-degree photos to product pages for your growing e-commerce business. You can encourage customers to stay on your page longer. It will come back to you to do better when there’s less competition to see what you’re selling.